Universal Electronics’ Kameleon Remote Included in MTV Movie Awards Gift Bag
MTV Bags One For All Kameleon 8 for Celebrities
CYPRESS, CA - June 1, 2004
More than 80 presenters, performers and hosts will receive
a One For All® Kameleon™ 8 from Universal Electronics Inc. (UEI)
(Nasdaq: UEIC) at the 13th Annual MTV Movie Awards. Airing on June 10, the
festivities are expected to be viewed by over 400 million households worldwide.
While award recipients will win an acclaimed golden popcorn bucket, many
other participants will be taking home a different prize. The One For
All Kameleon 8 remote included in this year’s gift bag allows recipients
to seamlessly control all their audio-video equipment at home through
Kameleon’s innovative Intelligent Illumination feature. This feature
intuitively lights up only the keys needed to operate each device in the
home theater system, eliminating the confusing key clutter often associated
with traditional remote controls. Every celebrity receiving a Kameleon
8 in their gift bag can enjoy channel surfing, listening to their favorite
music and playing their favorite movies with one of the easiest, most-advanced
remote controls on the market.
Widely talked about by viewers, celebrity gift bags have become an important
element of awards shows in recent years. Featuring the season’s
hottest products, with everything from fashion accessories and fragrances
to consumer electronics, the gift bags are a way for MTV to show participants
its appreciation for their involvement in the program.
Universal Electronics, a Southern California-based company, has long
been on the forefront of the digital entertainment control market, with
its technology powering such brands as One For All and other major consumer
electronics brands worldwide.
“We are pleased to be included in the MTV Movie Awards Gift Bag,” said
Rob Lilleness, president and COO of Universal Electronics. “While
our advanced Kameleon technology would complement any glamorous
setting featured in ‘MTV Cribs,’ we’ve designed our
products to adorn the living rooms of celebrities and the typical consumer
alike.
The home entertainment environment has become increasingly
complex, and we focus on delivering the control technologies to simplify
the connected
home.”
Available at most major retailers, including Best Buy,
Circuit City and Fry’s Electronics, the One For All Kameleon 8 has
an MSRP of $89.99. More information about this or any other Kameleon products
from Universal Electronics can be found at http://www.mykameleon.com/.
About Universal Electronics
Universal Electronics Inc., based in Southern California,
develops software, firmware and turnkey solutions designed
to enable consumers to wirelessly connect, control and interact with an
increasingly complex
home environment. The company's primary markets include
original equipment manufacturers (OEMs) in consumer electronics and personal
computing, as
well as multiple system operators in the cable and satellite
subscription broadcasting markets. Over the past 16 years, the company
has developed
a broad portfolio of patented technologies and the industry's
leading database of home connectivity software that it licenses to its
customers,
including many leading Fortune 500 companies. In addition,
UEI sells its universal wireless control products to distributors and
retailers in Europe,
Asia, Latin America and Australia under the One For All
brand name. More information about UEI can be obtained at http://www.uei.com/.
Kameleon and One For All are either registered trademarks or trademarks
of Universal Electronics Inc. Other product or service
names mentioned herein are the trademarks of their respective owners.
For more information, press only:
Deborah Hamilton, Waggener Edstrom
(650) 266-7020
deborahh@wagged.com
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