Universal Electronics and RadioShack Team Up To Introduce Newest Member of Kameleon Product Family
UEI’s Kameleon Technology Powers RadioShack’s New 8-in-1 Remote To Complement Highly Celebrated Kameleon Product Line
CYPRESS, Calif., and FORT WORTH, Texas - April 12, 2004 -
Universal Electronics Inc. (UEI) (Nasdaq: UEIC) and RadioShack
Corp. (NYSE: RSH) today announced that the leading consumer electronics
specialty retailer will begin selling a new version of UEI’s innovative
Kameleon™ technology-based universal remote control. The RadioShack
Kameleon 8-in-1 remote control is capable of operating up to eight home
entertainment devices for the growing digital home of today’s consumer.
Following the highly successful introduction of the Kameleon 6-in-1 remote
last year, the RadioShack 8-in-1 Kameleon remote offers expanded capabilities
to control additional devices that are quickly populating the home theater
systems of households across the country.
Marketing research and consulting firm Parks Associates estimates that
more than 40 million households now have a DVD player, and devices such
as digital video recorders (DVRs) are now quickly gaining traction into
the estimated $150 billion market for digital entertainment content and
products.* The new RadioShack 8-in-1 Kameleon is not only designed to
control more devices, but also is equipped with new features such as a
remote finder, which helps the user locate the remote control if it has
been misplaced, as well as Commercial Skip, which is a key benefit to
those who own commercial-skipping DVR devices such as TiVo or ReplayTV
systems.
The 8-in-1 control is based on UEI’s Kameleon technology, which
intelligently illuminates only the buttons necessary to operate features
for the intended electronic device, including televisions; stereo receivers;
satellite or cable TV set-top boxes; and CD, VCR or DVD players. Kameleon
technology offers unique backlighting options to improve viewing and animated
buttons that clearly indicate which mode is active and which electronic
device is being controlled.
RadioShack’s latest Kameleon remote adds to the retailer’s
existing line of sleek, ergonomic and advanced UEI remotes, which are
capable of controlling four, six and now a remarkable eight devices. These
remote controls fit the varying needs and budgets of today’s diverse
households.
With the increasing adoption of digital content and devices in today’s
households, illustrated by the fact that DVR subscriptions doubled in
2003, many consumers are seeking a single remote control capable of intuitively
powering all their home entertainment products. The 8-in-1 design utilizes
Kameleon’s menu-driven interface as well as proprietary UEI technologies
such as Commercial Skip (patent pending) and Commercial Mute to enhance
the user experience.
“UEI’s family of Kameleon-based products produced a significant
increase in RadioShack universal remote control sales in 2003,” said
Stu Asimus, senior vice president and chief merchandising officer at RadioShack. “The
ongoing sales success of our Kameleon 6-in-1 universal remote control
also spurred demand for the lower-priced, streamlined four-device Kameleon.
However, it also pointed out the need of many of our customers for a single
control capable of managing up to eight devices. We now have innovative
Kameleon remote control solutions to fit literally any home entertainment
configuration.”
“Consumers have more home entertainment devices today than ever
before and are demanding a way to simplify the control experience,” said
Paul Arling, chairman and chief executive officer at UEI. “The Kameleon
6-in-1 was the first Kameleon product introduced in North America in 2003
and was a tremendous success. We are thrilled to help RadioShack round
out its Kameleon product family with the new 8-in-1.”
RadioShack’s nearly 7,000 U.S. retail stores have experienced firsthand
the demand for Kameleon devices.
In addition to showcasing patented UEI cornerstone technologies, including
learning and macro capabilities, the RadioShack 8-in-1 Kameleon (MSRP
$79.99) introduces several innovative and proprietary UEI features including
these:
• The all-new radio frequency (RF) remote finder allows users to
locate their Kameleon remote control via a distinct signal when it is
misplaced. The Radio Shack 8-in-1 Kameleon is the first Kameleon product
with this useful new feature.
•
Commercial Skip allows users to quickly fast-forward through
commercials and avoid advertisements when used in conjunction with their
DVR-enabled device.
•
Commercial Mute enables the user to program a desired volume
level for commercials to eliminate volume fluctuation when programming
switches between commercials and shows.
With more than 200 million units in the marketplace, UEI offers a variety
of easy-to-use wireless control devices and advanced, programmable universal
remote controls and touch-screen home controls, including its lines of
Kameleon, One For All® and Nevo™ products. The company’s
industry-leading database of infrared codes ensures that RadioShack customers
can operate multiple devices regardless of manufacturer.
About Universal Electronics
Universal Electronics Inc., based in Southern California,
develops software, firmware and turnkey solutions designed to enable consumers
to wirelessly connect, control and interact with an increasingly complex
home environment. The company’s primary markets include original equipment
manufacturers (OEMs) in consumer electronics and personal computing, as
well as multiple system operators in the cable and satellite subscription
broadcasting markets. Over the past 16 years, the company has developed
a broad portfolio of patented technologies and the industry’s leading
database of home connectivity software that it licenses to
its customers, including many leading Fortune 500 companies. In addition,
UEI sells its
universal wireless control products to distributors and retailers
in Europe, Asia, Latin America and Australia under the One For All brand
name. More
information about UEI can be obtained at http://www.uei.com.
* Multimedia Networks in the Home: Analysis and Forecasts 2004
This press release contains forward-looking statements that are
made pursuant to the Safe-Harbor provisions of the Private
Securities Litigation Reform Act of 1995. Words and expressions
reflecting something other than
historical fact are intended to identify forward-looking
statements. These forward-looking statements involve
a number of risks and uncertainties,
including the timely development, ordering, delivery
and market acceptance of products and technologies identified
in this release; the Company’s
continued ability to design products in a fashion that results in its technology
becoming the standard for handheld devices; the continued importance of
the Company’s database of codes; and other factors described in the
Company’s filings with the Securities and Exchange Commission. The
actual results that the Company achieves may differ materially
from any forward-looking statement due to such risks
and uncertainties. The Company
undertakes no obligations to revise or update any forward-looking
statements in order to reflect events or circumstances
that may arise after the date
of this release. Kameleon, One For All and Nevo are registered trademarks or trademarks
of Universal Electronics Inc.
Other product or service names mentioned herein are the trademarks of
their respective owners.
For more information, press only:
Charles Hodges
RadioShack
(817) 415-3300
media.relations@radioshack.com
Deborah Hamilton, Waggener Edstrom
(650) 266-7000
deborahh@wagged.com
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